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4th May, 2010
Nedbank Lesotho has donated training packages to the
tune of M15,000 for 6 Basotho winners from the 2010
Two Oceans Marathon, recently held in Cape Town in
April. Nedbank Lesotho as a deeply entrenched
constituent of the Lesotho community wanted to give
due honour to Basotho who achieved an amazing record
against the odds, at this year’s Two Oceans’
Marathon, taking 5 of the top 10 positions out of
group of more than 8000 runners; and making us all
proud to be called Basotho.
As a responsible corporate, we saw a need to support
our runners to continue to excel; thus the bank has
given kits for training, as well as our commitment
to invest in these runners as individuals and in the
development of marathons in Lesotho.
Our sponsorships are formulated to focus on and
cater for an ever - changing market, and to support
the Nedbank brand positioning and overall business
strategy in Lesotho. Sponsorships also provide
visible support to our strategy of being highly
involved in our community and the environment.
These and other sponsorships help us to maximise our
primary-banking goals where Sport and event
Sponsorships drive mass awareness of the Nedbank
Lesotho brand. To ensure focus, we select specific
sponsorship properties to support our business
objectives, and at the same assist Lesotho and
Basotho in community and sport development
initiatives.
Overall, our sponsorship strategy takes into account
our Group’s “Deep Green” aspirations of being a
caring bank, being highly involved in the community,
and ensuring environmental sustainability; to ensure
that what we do as a business has a positive impact
on our society.
Road running/marathons as a sport appeals to a wide
segment of our local population, and is therefore
ideal to use as a vehicle to engage with the
majority of our market. It also enables mass
participation and thereby provides opportunities for
community involvement; from all background and all
ages. We see marathons as a way to promote the
spirit of positive competition whilst inspiring
everyone to be at their personal best and
encouraging healthy living.
Nedbank Lesotho’s profile in road running and
related initiatives currently includes the High
Altitude Summer Marathon, Olympic Day Run, and the
Queens Baton Relay; with the Nedbank and Old Mutual
mother Group being brand name sponsors for a number
of world class marathons, including the Two Oceans,
the Comrades, and the Soweto Marathon.
Issued by:
Nedbank Lesotho Marketing Division
M. Ralebitso
Tel: 2222 8264
mralebitso@nedbank.co.ls
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